|900 numbers have been heavily advertised over the last few years as
a great way to make money. Everybody from Dionne Warwick to
Don Lapre are getting in on the pay per call action
|In theory (theory mind you) they are a great way for people to make
money. You start up a simple phone line and people start calling by
the thousands (I sound like someone I know on TV).
|When the numbers became popular a few years ago, sex and adult
lines were a large part of the business. Psychic lines are now the
rage. There are some psychic lines that are generating millions of
dollars in calls per month (Although Dionne's did go bankrupt, didn't
the psychics warn her?) but every single one of these lines has huge
advertising budgets and the people renting out lines are not going to
advertise a thing, only rent you the lines.
|There are many company's that rent 900 numbers if you would like
to get one. When company's first started renting lines 10 years ago,
the person renting would only get a small percentage of each call,
maybe 10% to 20%. But now that so many company's are renting
lines (increased competition), the call per-minute amount you get is
much more. You can literally find hundreds of different company's in
the back of business magazines that will sell you consulting and 900
|976 numbers were the first toll lines that came out. The problem was
that they were local only and didn't have that many features. Large
advertisers wanted one number they could advertise all over the US
and get calls for, not just one small local area. 900 number's solved
|There are really two big problems with 900 number's. The first is
perception. 900 number's seem really idiotic to most people. If you
have a great business idea or way to make money, 900 number's
would probably be one of the worst places to advertise. How many
friends do you have that call 900 number's each month? How many
900 number's did you call last month? These are the sorts of things
you have to think of when you are going to start a business. If you
would never use the services, why would anybody else? This is
something that people like Don Lapre would never tell you. Don
lapre just wants you to think that 900 numbers are just a big cash
cow. Not the reality.
|The other thing is money. You need a lot of money to really get a
900 numbers going. Starting with $500 isn't going to do it. You need
a heck of a lot more than that. Most of the big company's have
$500,000 monthly advertising budgets (that's even out of my league.)
|You are much better off getting into direct marketing, network
marketing, internet marketing or even real estate investing over
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|I hope this helps in your future marketing decisions.
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