Advertising Your Real Estate Online

Advertising Your Real Estate Online.

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Advertising Your Real Estate Online


More and more people are turning to the Internet to find local resources. At the top of the list is the search for real estate and agents. There are those realtors successfully using online advertising and reaping the rewards. What are those rewards? A source of new customers at a much lower cost per acquisition.
Advertising real estate online is an excellent solution for real estate agents. A real estate agent can reach people who they would not be able to meet otherwise by using online advertising. Here are some tips to help you reach your potential customers online.
What is required for Advertising Your Real Estate Online?
In addition to having a functional and effective web site, realtors need to aggressively market their business on the Internet. You must have a presence where your customers are searching. Here is where advertising your real estate online is coming.
One of the most effective methods for advertising your real estate online is Pay Per Click advertising. The two major players of PPC are Google and Yahoo. It works as follows:
1. A person searches on a keyword or phrase like, “Springfield Michigan Real Estate.”
2. As an advertiser you bid for ad positioning on that term (1st, 2nd, 3rd position, etc). Obviously you bid on terms that are relevant to your business and would be used by potential real estate buyers in your area. There is no limit to the number of keywords or phrases that you can bid on. Online real estate advertising made easy!
3. When the search results appear your ad is displayed at the top or right hand side of the page. These ads are often referred to as "Sponsored" links. If a person clicks on your ad and goes to your site, you pay a price per click that you designated. The appeal of PPC advertising is that you control your costs by specifying a cost per click and a daily expenditure. In addition, you are only paying for performance. You only pay when there is a click to your site.
What makes PPC advertising so appealing is the fact that it is so targeted. If you select the right terms to bid on, you end up with prospects coming to your site that are actively pursuing your services. That is the primarily reason it is much more cost-effective than offline advertising.
We recently set up a PPC advertising campaign for a realtor in my area. It took a couple of hours. The Google ads went live immediately, and the Yahoo ads started two days later. In about a week I got a call from the Realtor. She said, "I don’t know what you did, but we are suddenly swamped with leads." It is that simple if done right.
Advertising Your Real Estate Online With a Real Estate Newsletter
Publish A Real Estate Newsletter. Not everyone who comes to your web site is going to be in need of your services immediately. Many people shop around, reading information about dozens of real estate agents before picking a real estate agent to work with. Others may not need to buy or sell a house now, but they maybe in need of your services at a later date. You need to be able to keep in touch with people who come to your web site, but are not ready to hire you yet.
Advertising your real estate online with a newsletter is a great tool to keep in touch with your web site visitors, share information with them and educate them about your products and services.
Use these real estate online advertising techniques we outline above to drive targeted potential clients to your real estate web site. Effective Internet advertising of your real estate business will help you drive clients to your real estate business every single day.

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Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.



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