Banner Advertising - Are They Worth It Anymore?

Banner Advertising - Are They Worth It Anymore?

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Banner Advertising - Are They Worth It Anymore?


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The first banner advertisement was posted on the Net in 1994 and became very fast a popular way of attracting traffic to websites. The banner works in a very distinct way – it pulls your attention from the content of the website you are visiting asking you for immediate action. What started with a huge CTR (click trough rate) gradually came to a microscopic 0.5% hits (on an average) today.
The Banner Advertising as a Marketing Tool Today
While it is true that Banner Advertising CTR rate has fallen to a very low percentage, you could still use the concept to market your site with this method. There are two great advantages you get from banner advertising today - one is that it is low cost and the other is that it definitely catches your eye.
You could use these two properties to your advantage by creating very powerful and attractive banners with flash and animation that provoke more interaction with the viewers and have these posted on relevant websites just as Google ads do.
This means a little more work, high quality of visuals and correct placement and as a reward you could get a huge jump to almost 3% CTR, which would indeed boost your traffic. It has been proved that when the banners are attractive enough people are tempted to click on it and thereby you could get an endless list of prospects.
The CTR rate is directly proportionate with the location these banner are found. Studies show that when you use banners with relevant context people take notice of it with interest. The interest generated is often due to the fact the people feel relieved that they might have found what they wanted without having to search (surf) the Net any longer. Where time is money, this technique is a great generator of leads which could in turn give a boost to your business.
To Be or Not To Be
Whether or not you should employ banner advertisement for marketing your website depends upon your discretion. Used correctly banner advertising can be an excellent tool for marketing; however, if it is used in the traditional lines this could be a wasted effort. The choice is yours.
To Your Success!



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