Email Advertising Campaign Facts

Email Advertising Campaign Facts.

Classified Advertising Agency. Classified advertising is an age - old advertising medium that has been used for literally a hundred years. Newspapers Advertising Agency. Newspapers advertising made easy....Our newspapers advertising programs are available nationally or state-by-state. We make newspapers advertising simple . . . At price that makes sense. Opt-in e-mail Advertising Agency. E-Mail Advertising Services Fax Broadcast Advertising Agency. Fax Advertising Services Search Engines Advertising Agency. Search Engines Advertising Services
Classified Advertising - Newspapers Advertising - Opt-In E-mail Advertising - Fax Broadcast Advertising - Search Engine Submission and Optimization - Professional Lanquage Translation - Marketing Tips Newsletters Archive - Press Release Distribution - Add Link

Email Advertising Campaign Facts

Email is one of the most popular advertising tools available today. Many marketers, from banks and mortgage companies to electronic and cosmetic companies, are using email advertising to further their businesses. The Internet has become a very good tool for marketers and buyers alike.
It is the cheapest, fastest and most efficient way to get a message across. Email advertising has thus become a very important part of the marketing mix.
Email advertising campaigns, just like traditional advertising, have to be very attractive to grab the viewers’ attention. It is very easy for a person to ignore an email advertising message, since most users sift very fast through their inboxes without even glancing at any subject line that looks even remotely like an advertising mail.
Hence, email advertisers have to make the subject line appealing so that it prompts the person to at least click on it. The subject can contain the name of the company or product, as this will be more familiar to the recipient. Within the message, care should be taken not to make the mail look like a spam.
Usage of too many exclamation marks, “$” symbols, capitalized sentences and other funky gimmicks may put off the recipient. Ideally, the email advertising message should trigger an action, like linking to another URL or an easily downloadable file, a quote request or another email or phone call in response.
Creativity is very important to retain the reader’s attention. Clichés should be avoided, as they look too familiar to the reader. Too many links and URLs in the message may also confuse the reader. Describe the exact page where the link is likely to take the reader when clicked.
The use of audio files is also another attractive option, but make sure the audio is clear and in the right place. The most important thing to remember is that only solicited mails are likely to be opened by recipients.
The return on investment (ROI) from an email advertising campaign can be complicated to calculate. Each email may cost anything between 15 cents to 40 cents. If the click through percentage is around 10% and the purchase percentage is around 1%, then the minimum cost of each sale would be $0.15/ (10% X 1%), which comes to $150.
If the email cost is higher, the cost of each sale would be much higher. There are many companies that specialize in email advertising campaigns. Suppliers can take the help of these companies or they can even design their own email advertising campaigns in-house.

Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success. Discover The *Secret Formula* We've Used To Stay In Google's Top 3 Rankings For Over 3 Years For Some Of The Toughest Keywords Around (18 MILLION Competitors!)

Download it free here: Search Engine Marketing Success

Serge Daudelin

Affordable Search Engine Optimization

Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.

Copyright © 1999/2006 # 1 Internet Advertising-Online Advertising Agency. Email Advertising Campaign Facts.

Back to main page