How to Use Ezine Advertising to Your Advantage


How to Use Ezine Advertising to Your Advantage.

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How to Use Ezine Advertising to Your Advantage


Ezine advertising is one of the most targeted forms of Internet advertising available. When you place an ad in an ezine, the readers who see it already have an interest in your product. For example, readers who subscribe to an ezine on pet care will have a strong interest in pet care products and services.
If you do not offer an ezine to your site visitors, you may want consider doing so. Ezines are relatively simple to create and provide a low cost option for advertising. Business owners who operate an ezine can easily incorporate ezine advertising into their own publication.
If ezine publication isnít for you, donít fret. You can still use ezine advertising to your advantage. All you need to do is locate an ezine that relates to the products and services offered on your website. Contact the publisher of the ezine and inquire about ezine advertising. You can either negotiate to pay for the ad outright or you can inquire about an advertising trade.
Here are the most common types of ezine ads:
Classified Ads: These ads are often small and inexpensive. A classified ad normally consists of three to five lines and will often be placed with other classified ads. This type of ezine advertising can be purchased for $10.00 or less, depending upon the circulation of the ezine.
Sponsor Ads: Though these ads are a bit more expensive, ($20.00 on average), they typically provide more prominent placement. Sponsor ads are often included at the top of the ezine and will be the first bit of text the reader sees when opening the email.
Solo Ads: This type of ezine advertising can be the most effective and the most expensive. Solo ads are not usually part of the ezine itself. Instead, these ads are sent in a separate email to everyone who is on the ezine mailing list. The benefit to this type of ad is the amount of detail that can be included. Solo ads can be as long as 700 words and can include graphics of your choice. But, the advantage will cost you. Solo ads can cost anywhere from $40 to several thousands of dollars.
No matter which type of ad you choose, you will find that ezine advertising can promote your business and boost your sales. If youíve never looked into ezine advertising before, try it once or twice. You may be very happy with the results.
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Serge Daudelin

Affordable Search Engine Optimization Services.com

Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.



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