Taking Your Advertising Campaign On The Internet


Taking Your Advertising Campaign On The Internet.

Classified Advertising Agency. Classified advertising is an age - old advertising medium that has been used for literally a hundred years. Newspapers Advertising Agency. Newspapers advertising made easy....Our newspapers advertising programs are available nationally or state-by-state. We make newspapers advertising simple . . . At price that makes sense. Opt-in e-mail Advertising Agency. E-Mail Advertising Services Fax Broadcast Advertising Agency. Fax Advertising Services Search Engines Advertising Agency. Search Engines Advertising Services
Classified Advertising - Newspapers Advertising - Opt-In E-mail Advertising - Fax Broadcast Advertising - Search Engine Submission and Optimization - Professional Lanquage Translation - Marketing Tips Newsletters Archive - Press Release Distribution - Add Link


Taking Your Advertising Campaign On The Internet


As a medium, the Internet is unique - here's how you can use it to your advantage The Internet is the world's first interactive medium in the true sense of the word. It enables users to access information according to their preferences and at the pace at which they want the information.
In addition to the above fundamental differentiator, there are a number of other ways in which the Web outscores conventional media. These are discussed below: It provides instant feedback: Unlike newspapers, magazines and television commercials, an Internet ad provides instant feedback on whether the ad was seen, whether it was clicked on or not, who clicked on it from which location and at what time and a wealth of other information.
On the Web, one can use the server statistics along with cookies to track the electronic footprints of visitors - where did they come from, which pages did they visit, which pages did they spend most of their time on, and where did they exit?
It provides better value for advertising money: The Internet is the only medium where the advertiser pays only for banners that have actually been served. You pay only for those banners that actually appeared on the page seen by the target audience. If the web user clicked out of the page before the banner loaded, you don't pay for it. Moreover, there are numerous sites and portals that offer banners on a click-through basis.
This means that if the visitor does not click on the banner, the advertiser does not pay for it. It is non-intrusive: While conventional advertising is considered by most recipients to be intrusive, Internet advertising is looked upon as relatively non-intrusive since it calls for a click-through by the target audience. Hence, the recipient has the option of not clicking on the banner.
Should You Replace Conventional Advertising With Internet Advertising? No. Your target audience does not spend his entire life on the Net.
He reads newspapers and magazines. He watches television. He listens to the radio. He is exposed to outdoor media. The key idea is to supplement conventional media planning with Internet advertising. (Currently, the global trend according to Forrester Research is to devote around 10 to 15 per cent of the total advertising budget to online advertising).
Can everyone benefit from Internet Advertising? No. If your target audience is not on the Web, then you will gain nothing by placing ads there. For instance, if you are targeting farmers, village women, rural children, urban labourers, automobile mechanics and other such segments, obviously the Internet is of no use.
All over the world, marketers have started getting tangible and measurable results from their online campaigns -- spurred by this success, the outlays for Internet advertising have increased exponentially, even in India -- especially in sectors like automobiles, entertainment, insurance, finance and consumer electronics, to name a few. And by all indications, this is just the beginning...
Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success. Discover The *Secret Formula* We've Used To Stay In Google's Top 3 Rankings For Over 3 Years For Some Of The Toughest Keywords Around (18 MILLION Competitors!)

Download it free here: Search Engine Marketing Success

Serge Daudelin

Affordable Search Engine Optimization Services.com

Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.



Copyright 1999/2006 # 1 Internet Advertising-Online Advertising Agency. Advertising Campaign On The Internet.

Back to main page