The stats are in: 75% of homebuyers turn to the net right now when looking for a home. And that trend is only going to continue to move further and further towards people using the internet to buy and sell homes.
Real estate advertising agents that ignore this fact should prepare to watch their real estate business die a slow horrible death. Those with a good real estate advertising website that embrace this trend will begin to love the changes that are happening and they'll prfoit from the income opportunities the internet brings the modern real estate agent.
With that in mind, here are the top 3 real estate advertising mistakes, and how to avoid them:
1. Having a 'build it and they will come' approach. Just because you paid to have a real estate agent website designed by a 'professional' company does not mean you will make any money from your site. Many real estate agent website design companies put a big focus on how the site looks - they use Flash, fancy graphics, etc. While this is important, it should take second place to what the design company is going to do to help you generate traffic.
You could have the best looking site in the world, but if you just build it, they won't come. Whether it's through pay per click advertising or SEO (search engine optimization), make sure your real estate advertising budget is generating traffic. Traffic equals deals if your site converts well. And that should be your goal, not having a fancy looking site.
2. The site design has too many links. Many agents advertising real estate try to put a zillion links on their site in hopes of giving the customer a choice to click on something that might interest them. This is a HUGE mistake. It has been proven time and time again: more links equals more decisions which equals the user being confused and overwhelmed. Try to make sure your navigation is simple and clean. Just present the user with a few clickable menu items and you will find your visitor retention will go up.
3. Not asking the user to take a specific action. This one ties into number 2 above. Real estate advertising via a website should have one main purpose. That purpose should be to capture leads so you can work towards converting a good percentage of them into closed transactions. Many real estate advertising agent web sites fail to implement this important feature.
Real estate advertising is a challenge for all real estate agents and brokers. However, the Internet offers both convenience and cost effectiveness that traditional media cannot. Web sites are more engaging and informative than even the best brochures.
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Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.