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Why do you only support 20 search engines? I've seen other companies advertising that they'll submit my site to 1,500 search engines for only $79. Our research has shown that 96% of all Internet search traffic comes from the 20 largest search engines. The rest of the search engines generate such a small amount of traffic that they're generally not even worth bothering with. In fact, many of them are nothing but a scam. When you submit your site to them, they require you to also give them your email address. Then they add your address to their SPAM lists and pretty soon you're getting tons of junk email, but no web traffic. We only deal with the largest name brand search engines that have the potential to generate huge amounts of traffic for your site. What kind of traffic can I expect to receive on my web site as a result of hiring your firm? It's impossible for us to predict a specific amount of traffic as every site is different. For example, if your site offers products that have mass consumer appeal, it's likely that the keyword phrases you choose to promote will be much more popular than a site that has a more limited niche. We can say that in almost every case, our clients see a dramatic increase in traffic and sales as a result of their search engine placements. We have many clients who after hiring us began generating hundreds of thousands of dollars or more in business from the search engines. Can I achieve similar results on my own? It is possible to achieve good rankings on your own, but without a proven technique, HTML expertise, continual knowledge of search engine rules and regulations and lots of time, your chances of achieving recurring and consistent rankings above your competitors is almost impossible. Our main focus is to achieve high search engine rankings for clients. We are professionals dedicated to the research, technology and innovation required to stay on the cutting edge of search engine trends. Do you manually submit to search engines or do you use automated software? We feel it is very important to manually submit your site to the top 20 search engines and directories and rely on advanced software to submit to the rest. Many of the top search engines refuse submissions from software programs all together which is why we choose to manually submit. Besides this, the five top directories - Yahoo, Looksmart, Snap.com, The Go Guides and The Open Directory Project require that categories be selected within their structure before a site is submitted. No automated program can do that. Why is search engine is so crucial to the success of my business? 90 percent of all Internet users go directly to search engines immediately upon accessing the Internet to find what they are looking for. Therefore you cannot afford to be ranked anywhere but on the first page. In addition, most Internet users do not venture beyond the first page of a search, so, unless you are being found there, your chances of drawing those Internet users to your site are very unlikely. Even if you spend thousands of dollars on keyword banner buys, site sponsorships, click through advertising and the like, you need good search engine rankings first and foremost! The current industry standard on banner click-thrus is at about 0.5%. The highest we have ever seen is 35% which is very rare. Therefore if 1 out of 200 clicks on the banner, where do the other 199 look? What if I have more than one web site? Each site is treated as an individual project having its own design and set up, submission process and reporting. How long will it take until I start seeing results? If your website is accepted in Yahoo less than 2 weeks. It depends on the search engine. Some will index your site right away while others can take up to 2-3 months. What about frames? I've heard that search engines have a hard time listing web pages with frames? It's true, search engines have a difficult time indexing web pages with frames. Try to stay away from frames if at all possible. If you are determined to used frames, DO NOT use them on your home page, and possibly a couple of other web pages so that you leave some web pages that are easy for the search engines to index! What is a meta tag? A META tag is an item in your HTML code that aids some search engines in listing your site properly. META tags provide these search engines with the title, description, and keywords of each page on your site. Do I need meta tags? Yes. These tags help some search engines with placement. Without these tags, your site would not rank nearly as well. Why should I submit my web site more then one time? Your site may be bumped down by new sites or completely removed at any time. Although search engines are getting more reliable, they still may lose your information from time to time. Also changes to your site may not get noted in listings if site is not submitted regularly. What are the keyword and description guidelines? All keywords submitted must be relevant to the content on your site. Words not relevant to your site will be disregarded and must be replaced. Descriptions 20 words or less that describe your web sites content, products, or services are most effective. Space filler, slogans, or phrases like "guaranteed overnight delivery" are not recommended. How do you keep up with what search engines are looking for? We are professionals dedicated to the research, technology and innovation required to stay on the cutting edge of search engine trends. We are constantly studying each search engine's rules, regulations, behavior and process timing. Copyright © 1999/2006 # 1 Internet Advertising Agency. SEO Frequently Asked Questions. |
