|If there is one thing I have learned about robots, it is that there
is absolutely no pattern to them. Most robots are stupid and wander
randomly. For example, 50% of robot hits to my sites, ask for the
robots.txt page and then go away never asking for anything else. Then
they come back a week later, ask for the same thing and then go
away, again. This happens over and over again for months. I have
never figured it out. What are they doing? If they wanted to see if
the website was really a web site, they could just Ping it. This would
be much faster and much more efficient. They seldom visit another
page and if they do, they ask for one other page every visit or so.
Some come in and issue rapid-fire requests for every page in the
website. How rude! You have to quit worrying so much about robots.
It takes 6 months before they request enough pages to do you any
good. I really quit thinking about them a long time ago. Build a
lot of pages correctly and, if you have reciprocal links to them,
the robots will find them someday.
|Try this: Go to AltaVista and type into the search box
link:YourSite.com (Leave off the www). This will list the
reciprocal links to your web site. Try link:crownjewels.com
and you get 136 links to it. Think about this now: The robots
say to themselves, "Here is a site that must be popular or why
would so many websites SIMILAR to it have it's link on their pages?"
Remember that only SIMILAR sites with SIMILAR THEMES would probably
have a link to your site. They give more importance to this than you
submitting your link to them. Wouldn't you?
|Go to heavily trafficked sites matching your web site's Themes and
use AltaVista to find out how many reciprocal links they have. This
will prove to you I am right.
|Search engines are nothing more than reciprocal links to your site.
The problem is, you are constantly having to fight for your
positioning in the search query listings. Forget about that. Leave
the fighting to people who are able to spend 24 hours a day trying
to trick everybody. Quit trying to compete with the large
organizations pouring millions into their marketing. Completely
forget about Search Engines after submitting to them and go after the
reciprocal links. The Search Engines will then believe you are a
heavily visited site because you will be. You will now be getting
the traffic you so richly deserve.
|Search engine visitors to your site, are often-times not qualified
visitors. Too many visitors pop into your home page for 2 seconds and
then leave. You know how it is. We all do it when we are using the
search engines. Either it wasn't the information we were looking
for, or they had this huge graphic on this stupid portal page, which
just took forever to load. These visitors shouldn't even count, but
they get counted as 12-18 hits in your server logs. Hits are requests
to the server. One page request can incur a lot of hits: requests
to the page itself plus the graphics, each count as a hit.
|Reciprocal links bring in qualified visitors. These are visitors who
were already on a web site which had matching Themes to yours. They
already have a good idea of what type of site you are. They will come
into your site and actually stay awhile. These visitors should count
as double credit, they are so good.
|I know which type of visitor I would rather have.
|How do you get people to WANT to put your link on their web sites?
Why would a similar site put a link to your site on theirs? Simple,
you have similar Themes. You are similar, but not competition.
|There is one very important lesson to be learned from this crazy
robot behavior. You need to make the navigation in your web site
so easy that a visitor can find any page within 2 clicks of your
home page. One way of doing this is installing hidden DotLinks
[Dotlinks are little periods that are linked to other pages which
are not really noticeable on your page if you put it as a period.
Although, they are not easily seen by the human eye, they are a
link that a robot can follow] in your web site. When you do
this, robots can find your pages faster and more easily.
|Giving The Robots What They Want.
|So how do you make the search engine robots give your site a better
rating than all the other millions of websites trying to do the same
thing? Simple, give them what they want. You can't trick them or
make them think that you are better than you are. Think about a
visit from the eyes of a robot. He finds a site, usually from links
embedded in web pages, then loads the text from the first page.
|He looks for the META tags and pulls out the keywords and
description. If not there he takes the first 200 or so characters
of text and uses them as a description.
|The Title is extracted.
|He extracts the pure text from the page (strips out the HTML
coding). He takes out the common words leaving what he feels may
be keywords. (Most do not do this last step.)
|He now extracts the hyperlinks collating them into those that
belong to this website and those that don't (He visits these
later as this is how he finds new websites).
|He may do the same with the email addresses.
|He goes on to the next page and so on until he has visited all of
the pages in your web site.
|Now they store all of this information.
|He now knows how many pages you have, how many 'outside hyperlinks
in your site', and can give your site a score based on how it is set
up. These are the basics.
|What do they do with the info? When someone comes to search a phrase
or keyword, another search routine program takes over using the
information the robot found. A person types in the keywords and the
search program returns the 256,000 pages matching their keywords.
BUT they also consider the following: How old is the website or how
long has the engine known about it? How large is the website? Was it
properly constructed? How many hyperlinks are there to outside
|VERY IMPORTANT! How many hyperlinks are located on other websites to
this site. The older and better the website the more links to it.
|These robots know when you are cheating. You can't trick them. It
is so simple for the robot developer to incorporate code to negate
|What about scoring keywords only once or twice per page or area
like meta, title, etc?
|Is this page close in size to all the other portal pages?
|How many web pages in the same directory have the word "index" in them?