Unknow Online Advertising Spots
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| Online advertising is exploding. By 2007, online advertising spending is expected to reach over 20 billion. With such growth, a multitude of opportunities have opened up for the online marketer. Unfortunately, not all of these are worth your time or your investment. That's why I would like to show you some of the untapped advertising hot spots that are currently available to you. |
| As an online entrepreneur, it's not enough to have a great website with quality information. You must also position yourself in front of a qualified audience of people who are hungry for what you have to offer. |
| So, let's explore 4 of the most lucrative online advertising spots that are currently available to you. They include CPA programs, blog ads and comparison shopping engines. |
| CPA Programs |
| Cost per action is an online advertising model that is highly undervalued. In this model, you only pay when a qualified visitor converts to a sale, registration, or other action. Because of this, CPA (cost per action) is often much less risky and often more profitable (in terms of ROI) than cost-per-click. |
| BlogAds |
| In recent years the popular belief has been that most blog readers are comprised of nerdy teenagers who live in their parent's basement. |
| However, this simply isn't true. Blog readers have quite a lot of buying power. In fact, according to the 2006 blogger reader surveys from BlogAds, 75% of blog readers make more than $45,000 per year. Blog readers are journalists, opinion makers, and powerful online citizens. |
| The blogosphere is becoming very influential on the Internet. This demographic is a hot spot online that many advertisers are missing out on. |
| Wherever you choose to advertise, please keep blogs in mind. Through blog advertising, you can tap into a very targeted group of individuals. |
| Comparison Shopping Engines |
| If you're selling products online, then one of your main advertising sources should be the comparison shopping engines. Unfortunately, many online sellers do not take advantage of this potential goldmine. |
| Yahoo! Shopping, Google's Froogle, Bizrate.com, Become.com and other comparison sites make it much easier for you to get the online exposure you need to be successful in a very crowded online marketplace. These sites allow you to get listed by all the big names like Best Buy and Circuit City. |
| One of the biggest benefits of this advertising option is that visitors from comparison shopping engines are buyers. They are there for a reason. They are looking to compare prices, evaluate different companies, and buy their desired products. Because of this, the return on investment from this type of traffic is much higher; a stark contrast from the general search engines which can send you visitors who aren't truly interested in your products. |
| Much like traditional search engines, comparison shopping engines position your product based on a number of factors. Some of these include bid price, product price, user rating, relevance, and CTR (click-through rate). Each of the shopping engines has a different ranking algorithm and uses different factors to position your products. |
I urge you to start taking advantage of these lucrative advertising spots for your own website. Remember, comparison shopping engines send you buyers, not browsers.
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Serge Daudelin
Affordable Search Engine Optimization Services.com
Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online. |
