Advertising Is Wasted Due To This Common Mistake


Advertising Is Wasted Due To This Common Mistake.

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Advertising Is Wasted Due To This Common Mistake


Youíre flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? Iíll bet it was an attention grabbing headline.
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesnít take a genius to realize then the headline is the most important part of any ad.
Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Donít make this same mistake.
The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.
So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attention immediately. If you don't grab them by the throat and hold them right away, you never will.
Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines.
1. Your headline should give the reader a reason to stop and read now instead of later Ė a carefully chosen word or two can create urgency.
2. Your headline should communicate something the reader considers valuable Ė they need to be able to justify the time spent reader your ad.
3. Your headline should scream how you might offer something that is unique or at least interesting.
4. Your headline should point to something very specific for the reader Ė use facts and how toís.
Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on.
Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.
Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.

Good Luck!

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Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.



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